Thoughtful Minds Connect 2025
We recently hosted our largest Thoughtful Minds Connect event at Meta HQ in Sydney, bringing together over 200 industry leaders to explore the theme, "Profit First, Acquisition Second." Sponsored by Meta AU, Global-E, and Klaviyo, the event featured insightful discussions and practical strategies designed to help businesses navigate the evolving challenges of 2025.
During the Thoughtful x Meta Benchmarking Insights Panel, we explored AI advancements, creative diversification, and the challenges of managing reduced marketing budgets and data privacy concerns. Industry experts provided valuable insights on how brands can adapt to these changes and optimise performance using AI-powered tools and first-party data.
The Global Commerce Path to Profitability Panel brought together key speakers to discuss international e-commerce strategies, with a focus on overcoming tariffs, taxes, and market diversification to drive profitability for Australian brands.
Dr Gina Cleo delivered an inspiring keynote on the power of small, consistent changes for achieving long-term success. Her presentation offered practical strategies that businesses and individuals can implement to transform their mindset, habits, and overall approach to success.
We also delved into the evolving intersection of content and commerce in the retail ecosystem. Our Content and Commerce Panel explored how brands can effectively leverage content to engage customers, drive conversions, and build lasting relationships.
Our Profit-Focused Brand Strategy Panel provided attendees with data-driven strategies for scaling profitability, with insights drawn from Klaviyo's 2025 benchmarking report on email and SMS performance.
The event concluded with an exclusive afterparty, offering attendees the opportunity to continue meaningful conversations and build connections with industry peers. Thoughtful Minds Connect 2025 was a resounding success, delivering actionable insights and strategies that will help businesses thrive in the coming year.
Couldn’t make it to the event? Catch up by watching the full live recording now
Prav De Silva
at The Thoughtful Agency
"Profit first, acquisition second is a mindset, it's an attitude, it's also a bit of a guiding principle for the way we at The Thoughtful Agency want to work with our clients and the industry in 2025."
Lucinda Bauer
at Meta
"Everything that we bring to the team at Thoughtful, they really take on very seriously, so that is probably the best thing about working with you guys. I know that when we’re coming to you with important information, you’re going to consume it, and then pass it on to your customers in a way that is going to benefit them in the future."
Ashley Vaughan-Riley
at The Thoughtful Agency
"The benchmarking report is something we’ve been working on in the background for a while now, and we’re really excited to roll it out for our clients at The Thoughtful Agency. This report aggregates data from over 30 clients across multiple platforms, and as this dataset grows, the insights we’ll be able to provide will become more powerful over time."
Chris Perkins
at The Thoughtful Agency
"Traditional PR will still fit within a brand’s marketing strategy, but I think working on content, commerce, and also a commercial partnership with these titles will allow us to expand reach, but also tap into audiences that clients can’t sometimes — from a budget perspective — tap into."
