Case Study: Ksubi


Thoughtful and Ksubi commenced working together in October, 2019 and since then the Ksubi global e-commerce business has increased in annual online revenue by 400%.

Working Together

  • Thoughtful work closely with Ksubi CEO Craig King and their e-commerce team to deliver digital performance advertising to key markets of USA and Aus.

  • A key milestone for the Ksubi x Thoughtful relationship came in 2020 at the onset of Covid, Ksubi increased digital advertising spend by 300% and subsequently saw an exceptional growth in revenue

  • Ksubi engage Thoughtful for always on digital advertising to deliver traffic and revenue growth whilst also working closely on seasonal brand campaign amplification across the Brooklyn Jean Campaign and Hidji 2.0 Campaign

Thoughtful provide the following services for KSUBI.COM

  • Revenue growth strategies

  • Social advertising

  • Google advertising

  • Rakuten affiliate channel management

Craig King, Ksubi CEO

  • “Since moving Ksubi to the Thoughtful agency 18 months ago we have seen significant online growth. Thoughtful has successfully married our raw content with their processes around digital performance advertising to give us clear transparent results. We continue to develop new channels and strategies to exceed market performance and expand Ksubi’s global ecommerce business”