Case Study: Ksubi


With a Thoughtful recommended increase in social advertising spend to capitalise on consumers spending more time online, Ksubi saw a 300% increase in revenue from March to April 2020...

...and no, this wasn’t driven by sale prices. Over 65% of revenue came from full price sales, showing strong demand for the product.

Working Together

  • Targeting Australian and US markets with key product offerings, decided upon in collaboration with Ksubi and their broader business goals.

  • Developing strong targeting strategies for both owned and prospecting audiences, with the knowledge that Ksubi purchases are not impulse buys, coming in at an average $265 per purchase.

  • Ongoing promotional strategies retargeting abandoned carts to further drive revenue increases.

  • Increasing Ksubi’s email database for their US audiences with the support of paid social advertising.