Case Study: Ksubi
With a Thoughtful recommended increase in social advertising spend to capitalise on consumers spending more time online, Ksubi saw a 300% increase in revenue from March to April 2020...
...and no, this wasn’t driven by sale prices. Over 65% of revenue came from full price sales, showing strong demand for the product.
Targeting Australian and US markets with key product offerings, decided upon in collaboration with Ksubi and their broader business goals.
Developing strong targeting strategies for both owned and prospecting audiences, with the knowledge that Ksubi purchases are not impulse buys, coming in at an average $265 per purchase.
Ongoing promotional strategies retargeting abandoned carts to further drive revenue increases.
Increasing Ksubi’s email database for their US audiences with the support of paid social advertising.