What is Affiliate Marketing & How It Works
Affiliate marketing is a performance-based marketing channel where in digital marketers pay their publisher partners based on performance. This activity is proven to drive strong brand awareness by ensuring shoppers are engaged throughout the sales funnel. Thoughtful is a Platinum Agency partner Asia-Pacific region. We are ideally positioned to build a global affiliate marketing growth strategy for your brand.
AN AFFILIATE MARKETING AGENCY – THE THOUGHTFUL WAY
The right partnerships are essential to a high performing affiliate strategy. We work closely with you to understand your business and your target consumer. We assist in selecting the right affiliate partners from our extensive network and set rates that deliver high return on investment to create a powerful campaign. Afterall, it isn’t about getting your brand in front of as many people as possible. But in front of the right type of people who are likely to convert, purchase and become loyal customers. As a full service affiliate marketing agency, we assist with crafting bespoke affiliate plans and also look after maintaining relationships with affiliate partners.
Our expert affiliate marketing team also collaborates with your marketing team to align with your brand’s key marketing events. Considering collection launches, sales events and participation in eCommerce shopping events (i.e. Afterpay Day, Vogue Online Shopping Night, Click Frenzy, Black Friday and Cyber Monday) ensures that we amplify sales and existing marketing efforts via the affiliate channel.
Loyalty Programs
Loyalty programs and card linked offers, such as American Express & Shopback are a hugely profitable, growth area in the affiliate space.
Card Link Offers
Credit card linked offers are an innovative way to acquire new customers, increase basket size and improve customer loyalty. Card linked offers provide high levels of personalisation, allowing you to target card holders who have purchased from you, or from other adjacent brands.
LTK and Commission Influencer Programs
LTK (rewardStyle) is a global technology platform founded in 2011 that allows creators to create content that is shoppable through deep commissionable links.
Content & Paid Placements
Our selected network partners now feature enhanced functionality allowing you to manage, track and monitor organic and paid placements directly in the platform. This interface gives us metrics on the performance of a variety of affiliate investments including home page placements, social media posts, email newsletter sponsorships and custom packages supporting holiday and retail shopping events across publications and titles including Vogue, Pedestrian TV, Sydney Morning Herald & Who What Wear.
Affiliate Only Sales Events
The bread and butter of any good affiliate program is utilising the channel to maximise your ability to clear high stock on hand items or old season stock. One of the most effective ways to do this is via affiliate-only, ‘always on’ sale events. Moving stock into a hidden page on-site, reducing prices on these styles and pushing out to key coupon/discount publishers has proved an effective way to move stock while not devaluing a brand.
