Ryan Martin, Founder of Remarkable Digital, interviews Prav de Silva, Co-Founder of The Thoughtful Agency, who has successfully built an ecommerce agency with his brother Rev, specialising in nurturing the growth of fashion and lifestyle brands within the US market. In this podcast, the two discuss the art of retention strategies, the profound impact of loyalty on esteemed brands, and the indispensable role played by a powerful brand message and campaign in securing long term success.