In this episode of Thoughtful Minds, we sit down with Maku & Kyall Fenaroli, the dynamic duo behind Maku, a fashion brand that has achieved incredible growth in under a year. From humble beginnings and learning the ropes of Shopify, to securing wholesale partnerships with David Jones, The Iconic, and Style Runner, they share the journey of building a sustainable, family-oriented brand from the ground up.

Maku and Kyall open up about balancing creativity with business, leaning on industry experts, and their plans for brand activations, live events, and new collections. They also discuss the highs and lows of scaling a business, staying authentic to their vision, and how their partnership makes the journey both possible and enjoyable.

They explain:

• How to balance creativity and business strategy to scale a brand successfully
• Why leaning on industry experts accelerates growth and prevents costly mistakes
• How to integrate wholesale and direct-to-consumer channels without losing focus
• The importance of customer-led brand activations and experiential events
• How to turn artistic vision into a tangible, market-ready product while maintaining authenticity