Digital Performance Marketing Agency for fashion, beauty & lifestyle brands
— Charlie Ring Commercial Director, HENNEThe Thoughtful Agency commenced working with us in August 2024 with a focus on growing our new customers by scaling ad spend and driving digital reach. Thoughtful’s strategic and executional expertise on Meta and Google ads helped us to scale spend by closely monitoring nCac and product insights. This partnership has delivered to our growth targets, and we look forward to continuing to partner with Thoughtful to assist with our domestic and international growth plans.
– Pamela Ablaza E-Commerce & Digital Marketing Manager, JurliqueWe’ve finally found the perfect agency partner in The Thoughtful Agency. Their team takes the time to truly understand our brand, our business, and our goals. In a challenging retail environment, they’ve been instrumental in driving new customer acquisition and eCommerce market growth, while maintaining a strong focus on delivering account efficiencies across our paid performance channels. Their strategic approach across affiliate marketing, paid social, and paid search has made a real impact for Jurlique.
– Craig King, CEO of KsubiSince moving Ksubi to The Thoughtful agency 18 months ago we have seen significant online growth. Thoughtful has successfully married our raw content with their processes around digital performance advertising to give us clear transparent results. We continue to develop new channels and strategies to exceed market performance and expand Ksubi’s global ecommerce business.
Our Services.
We specialise in scaling e‑commerce through data, technology and creative performance, especially for fashion and lifestyle brands. As an ecommerce performance marketing agency, we join the dots between channel execution and brand growth.
Thoughtful About Beauty Ads
In today’s fast moving beauty market, social media advertising is no longer about simply showing a product, it’s about creating a connection, telling a story, and adapting quickly to what your audience responds to. At Thoughtful, our insights are grounded in both hands-on campaign experience and data from our Thoughtful Index, proprietary benchmarking tool, which aggregates performance metrics from over 35 brands. By combining this dataset with our analysis of top performing beauty brand ads, we’re able to go beyond broad industry averages and pinpoint the performance metrics that matter most to beauty brands today.
Meet Our Team.
The Thoughtful Agency is built around a team and culture where every member is empowered to excel, and their expertise is recognised.
Unlike many agencies where junior team members handle the majority of work and access to leadership is limited, at Thoughtful, our founders and senior leaders are deeply involved in every project.
Prav de Silva, our Chief Growth Officer, drives strategic direction and client success, while Rev de Silva, our Managing Director, ensures operational excellence and creative innovation. Together, they lead a team of specialists with cross-disciplinary expertise to deliver outstanding results for ambitious, founder-led brands.
Prav de Silva
Founder & Chief Growth Officer
Prav founded Thoughtful in 2017 to help founder-led brands unlock their potential through global e-commerce growth. Nearly a decade later, the agency has grown to 35 specialists and a proud client roster. As Chief Growth Officer, Prav leads Thoughtful’s strategic vision, supported by expert channel leads. His focus on innovation launched Perform Retail in 2024, a consultancy for merchandise planning, and Thoughtful Index in 2025, a benchmarking tool helping brands measure Meta and Google performance.
Rev de Silva
Managing Director
Rev de Silva combines experience in Sports Management, Stockbroking, and Media with an entrepreneurial mindset as co-founder of The Thoughtful Agency. He leads with a people-first approach, believing strong teams are built through culture, vision, and empathy. As Managing Director, Rev focuses on creating an environment where talent thrives, ideas move fast, and clients feel supported. Driven by a passion for growth—of teams, brands, and results—he continues to shape the future of digital marketing for fashion, beauty, and lifestyle.
Emily Savage
Head of Strategy & CRM
After studying Political Science and Innovation, Emily began her career in venture capital, supporting early-stage founders. Her passion for brand growth led her in-house to an Australian designer fashion label, focusing on digital marketing and eCommerce. At Thoughtful, Emily drives strategic direction for fashion, beauty, and lifestyle clients, translating brand ambition into commercial outcomes. She specialises in full-funnel growth strategy, partnering with founders and internal teams to build brands that scale thoughtfully and with purpose.
Chris Perkins
Affiliate & Partnerships Director
Chris Perkins has built his career at the intersection of relationships, strategy, and performance. After starting in Australia’s top PR agencies and moving brand-side, he joined The Thoughtful Agency, discovering his passion for Affiliates and Partnerships. With commercial insight and relentless curiosity, Chris rapidly scaled the channel, helping position Thoughtful as a leading global affiliate agency. A recognised industry voice, he speaks internationally and combines brand instinct with strategic thinking, driving innovation, collaboration, and growth for both the agency and its clients.
Meet Our Team.
The Thoughtful Agency is built around a team and culture where every member is empowered to excel, and their expertise is recognised.
Unlike many agencies where junior team members handle the majority of work and access to leadership is limited, at Thoughtful, our founders and senior leaders are deeply involved in every project.
Prav de Silva, our Chief Growth Officer, drives strategic direction and client success, while Rev de Silva, our Managing Director, ensures operational excellence and creative innovation. Together, they lead a team of specialists with cross-disciplinary expertise to deliver outstanding results for ambitious, founder-led brands.
Prav de Silva
Founder & Chief Growth Officer
Prav founded Thoughtful in 2017 to help founder-led brands unlock their potential through global e-commerce growth. Nearly a decade later, the agency has grown to 35 specialists and a proud client roster. As Chief Growth Officer, Prav leads Thoughtful’s strategic vision, supported by expert channel leads. His focus on innovation launched Perform Retail in 2024, a consultancy for merchandise planning, and Thoughtful Index in 2025, a benchmarking tool helping brands measure Meta and Google performance.
Rev de Silva
Managing Director
Rev de Silva combines experience in Sports Management, Stockbroking, and Media with an entrepreneurial mindset as co-founder of The Thoughtful Agency. He leads with a people-first approach, believing strong teams are built through culture, vision, and empathy. As Managing Director, Rev focuses on creating an environment where talent thrives, ideas move fast, and clients feel supported. Driven by a passion for growth—of teams, brands, and results—he continues to shape the future of digital marketing for fashion, beauty, and lifestyle.
Emily Savage
Head of Strategy & CRM
After studying Political Science and Innovation, Emily began her career in venture capital, supporting early-stage founders. Her passion for brand growth led her in-house to an Australian designer fashion label, focusing on digital marketing and eCommerce. At Thoughtful, Emily drives strategic direction for fashion, beauty, and lifestyle clients, translating brand ambition into commercial outcomes. She specialises in full-funnel growth strategy, partnering with founders and internal teams to build brands that scale thoughtfully and with purpose.
Chris Perkins
Affiliate & Partnerships Director
Chris Perkins has built his career at the intersection of relationships, strategy, and performance. After starting in Australia’s top PR agencies and moving brand-side, he joined The Thoughtful Agency, discovering his passion for Affiliates and Partnerships. With commercial insight and relentless curiosity, Chris rapidly scaled the channel, helping position Thoughtful as a leading global affiliate agency. A recognised industry voice, he speaks internationally and combines brand instinct with strategic thinking, driving innovation, collaboration, and growth for both the agency and its clients.
Get in touch with us.
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