Digital Performance Marketing Agency for fashion, beauty & lifestyle brands
— Charlie Ring Commercial Director, HENNEThe Thoughtful Agency commenced working with us in August 2024 with a focus on growing our new customers by scaling ad spend and driving digital reach. Thoughtful’s strategic and executional expertise on Meta and Google ads helped us to scale spend by closely monitoring nCac and product insights. This partnership has delivered to our growth targets, and we look forward to continuing to partner with Thoughtful to assist with our domestic and international growth plans.
– Pamela Ablaza E-Commerce & Digital Marketing Manager, JurliqueWe’ve finally found the perfect agency partner in The Thoughtful Agency. Their team takes the time to truly understand our brand, our business, and our goals. In a challenging retail environment, they’ve been instrumental in driving new customer acquisition and eCommerce market growth, while maintaining a strong focus on delivering account efficiencies across our paid performance channels. Their strategic approach across affiliate marketing, paid social, and paid search has made a real impact for Jurlique.
– Craig King, CEO of KsubiSince moving Ksubi to The Thoughtful agency 18 months ago we have seen significant online growth. Thoughtful has successfully married our raw content with their processes around digital performance advertising to give us clear transparent results. We continue to develop new channels and strategies to exceed market performance and expand Ksubi’s global ecommerce business.
Our Services.
We specialise in scaling e‑commerce through data, technology and creative performance, especially for fashion and lifestyle brands. As an ecommerce performance marketing agency, we join the dots between channel execution and brand growth.
Thoughtful About Beauty Ads
In today’s fast moving beauty market, social media advertising is no longer about simply showing a product, it’s about creating a connection, telling a story, and adapting quickly to what your audience responds to. At Thoughtful, our insights are grounded in both hands-on campaign experience and data from our Thoughtful Index, proprietary benchmarking tool, which aggregates performance metrics from over 35 brands. By combining this dataset with our analysis of top performing beauty brand ads, we’re able to go beyond broad industry averages and pinpoint the performance metrics that matter most to beauty brands today.
Meet Our Team.
Unlike many agencies where junior team members handle the majority of work and access to leadership is limited, at Thoughtful, our founders and senior leaders are deeply involved in every project.
Prav de Silva, our Chief Growth Officer, drives strategic direction and client success, while Rev de Silva, our Managing Director, ensures operational excellence and creative innovation. Together, they lead a team of specialists with cross-disciplinary expertise to deliver outstanding results for ambitious, founder-led brands.
Prav de Silva
Founder & Chief Growth Officer
Rev de Silva
Managing Director
Emily Savage
Head of Strategy & CRM
Chris Perkins
Affiliate & Partnerships Director
Get in touch with us.
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