The Thoughtful Agencies First Party Data analysis is a comprehensive “deep dive” that enables businesses to leverage their proprietary data from both in-store and ecommerce sales. Our solution aggregates this data and performs a customer behaviour analysis based on a holistic view of the business, including Recency, Frequency, and Monetization (RFM). By doing so, clients gain valuable insights that can inform their commercial digital strategy and roadmap.
Our First Party Data solution provides clear and actionable insights that enable the creation and delivery of specific campaigns, such as winback and cross-sell, to improve customer loyalty and retention. By utilising a data-driven approach to decision making and strategy execution, businesses can increase their revenue and improve the customer experience through segmentation and personalization of communications.