eCommerce Email Marketing Agency

The eCommerce Email Marketing Agency For Fashion & Lifestyle Brands

Searching for a personalised and thoughtfully crafted email strategy for your fashion & lifestyle eCommerce business? A full service eCommerce email marketing agency like The Thoughtful Agency can help. We specialise in supporting fashion and lifestyle brands to drive successful email marketing campaigns that build relationships with your customers, boost sales, and grow your business.

Email marketing is an essential component in any company’s digital marketing tool kit. Not only is it  a cost-effective channel, but it also delivers personalised messages and trackable results, enabling direct opportunities to engage with your audience. At Thoughtful, our passionate Australian-based email marketing experts, together with our innovative in-house graphic designers and copywriters, have the knowledge and skills to help your brand foster long-lasting, meaningful connections with your customers whilst creating designs and messaging that truly embody your brand’s essence.

Thoughtful eCommerce Email Marketing Services 

As an eCommerce email marketing agency, our passion lies in email and SMS marketing and for years, we have been helping prominent fashion e-commerce brands both locally in Australia and globally to enhance their email marketing efforts. With our expertise in sophisticated automation sequences and creative marketing strategies, we have the ability to optimise your email and SMS channels and maximise your brand’s revenue potential.

Leading Premium Klaviyo Partners 

We are proud to be a part of a select group of Platinum Klaviyo Partner Agencies. Klaviyo is a powerful industry leading email and SMS marketing platform, trusted by over 100K + global brands for its versatility and advanced features. With the ability to create custom campaigns, precise segmentation, and automated email flows, Klaviyo helps businesses improve their customer engagement through welcome emails, cart reminders, win-back campaigns, product feeds, and much more. 

The Thoughtful Email Marketing Process

At Thoughtful, we go the extra mile to grasp the essence of your fashion and lifestyle brand, as well as the needs and preferences of your customers. This insight enables us to offer tailored and considered advice on how to optimise your email marketing efforts. Whether you are seeking support on an overall email strategy or you are after some guidance to engage your existing database, we’d love to help

eComm Email Marketing Services

As a full service email marketing agency, the different type of services we offer include:

As trusted agency partners, we live and breathe Klaviyo and know the platform like the back of our hands. From combining Klaviyo with your paid social strategy to implementing a comprehensive email eCommerce strategy which looks after the whole set up – from email design, copywriting and deployment, we’ve got your Klaviyo setup covered.

Email Copywriting

Content is king. A well-crafted email content strategy is engaging, taking into account the unique needs and interests of your target audience, crafting messaging that resonate with them whilst remaining on brand. 

Email Strategy

Need a review of your current email campaign’s flow and structure? We understand the importance of creating targeted and effective email strategies for fashion clients and are able to provide strategic guidance on approaches that align with your business goals and objectives. 

Email Design

Does your email creative need a bit of a boost? A well designed email can make worlds of difference in a successful and effective email campaign. Our talented graphic designers are well versed in creating assets that strike the balance between brand visual identity and deliver a seamless user experience across multiple devices and browsers.  

Contact Thoughtful

Excited to get started with an eCommerce email marketing strategy? Get in touch by filling out the Contact Us form and a member of our friendly team will be in touch. We would be so pleased to hear from you and how we can work together on your performance email marketing campaigns. 


An e-commerce email marketing agency is a company that specialises in developing and executing successful and engaging email marketing campaigns for e-Commerce businesses that drive results. These agencies typically provide services such as email design and template creation, list management, segmentation and personalisation, A/B testing, and reporting and analytics.

An e-commerce email is an email sent with the intention of promoting or selling a product or service via a business’s online store. E-commerce emails can take many forms, such as promotional emails, newsletters, abandoned cart reminders, order confirmations, shipping updates, and more. Effective e-commerce emails are carefully crafted, personalised, and optimised to deliver maximum engagement and conversion rates.

 The Thoughtful difference is that we take the time to understand the DNA of your fashion and lifestyle brand and your customers. This enables us to provide strategic and well thought out guidance on how to best approach your email marketing success. We understand that each brand may be on different paths on their email marketing journey and every business may need different support on your email marketing efforts. 

Nothing makes us happier than seeing fashion and lifestyle brands thrive online and achieve business success. Our team invests time in understanding your brand, its customers, and the business goals to devise a customised approach that deepens your customer engagement and sets up your email campaigns for sustained success. If you are interested in working with us, please reach out and a friendly member of our team will be in touch.

Get in touch with us.

We work with fashion and lifestyle businesses who are looking for expert advice on how to master their e‑commerce growth.

We would love to hear about how we can help you – fill out the form and we’ll be in touch with you soon!