Legoe Heritage.
In 2024, LÉGOE HERITAGE was experiencing pressure across international markets, with declining conversion rates and a short customer lifecycle limiting revenue scalability.
The brand had become increasingly reliant on bottom-of-funnel demand capture, with reduced prospecting activity impacting new customer acquisition and long-term growth potential.
Compounding this was volatility in the US market due to tariff uncertainty — placing pressure on margin and forecasting.
Without strategic intervention, growth risked plateauing.
From January 2025, we restructured the acquisition model to rebalance the funnel and rebuild sustainable demand generation.
Our strategy focused on:
- Re-establishing top-of-funnel investment across Meta to rebuild prospecting volume
- Launching TikTok to unlock incremental reach and diversify acquisition sources
- Scaling US investment in alignment with performance signals
- Strengthening SEO foundations post-site migration to protect organic demand and reclaim softened rankings
This created a more diversified, less conversion-reliant growth engine.
Through a disciplined full-funnel strategy and SEO recovery program, LÉGOE HERITAGE achieved its strongest year-on-year growth to date.
Revenue accelerated by 33% YoY, driven by a 14% uplift in new customer acquisition, while the US market grew 58% YoY — emerging as the brand’s highest revenue contributor.
By diversifying acquisition channels and rebuilding prospecting momentum, the brand reduced over-reliance on bottom-of-funnel activity and established a scalable growth framework for international expansion.
