Ettitude.
How Ettitude Doubled Top 10 Rankings and Grew Blog Visibility by 9,000%
Ettitude partnered with Thoughtful to scale organic growth. With new product lines launching and rising competition, the team needed a smart content strategy to boost visibility across the funnel.
Our approach was content-first and precision-led. We:
- Cleaned up cannibalisation across core pages
- Mapped high-intent keywords to the right destinations (e.g. “cooling bed sheets” now ranks #1 on the correct page)
- Optimised every key landing page
- Rolled out a full-funnel blog strategy to capture long-tail and awareness-stage traffic
- New collections (charcoal bedding and waffle bath towels) are indexed and relevant keywords are appearing in the top 3 positions on Google
- +97% increase in total keywords indexed (1,419 → 2,795)
- +75% growth in Top 3 keyword rankings (81 → 142)
- +102% increase in Top 10 keyword rankings (221 → 446)
- +9,440% growth in blog keywords indexed (15 → 1,431)
With strong foundations and content aligned to user intent, Ettitude saw breakout SEO performance across both product and blog pages. High-converting terms now rank on Page 1, while the blog has become a powerful engine for new user acquisition, fueling qualified traffic and amplifying performance across other channels.
“The Thoughtful Agency are truly world-class partners. As a U.S. based brand, finding an agency that not only understands our business but also approaches digital strategy with such intelligence and care has been invaluable. Their team combines deep technical expertise with a holistic understanding of digital marketing and the results speak for themselves. We’ve seen exceptional growth in visibility, engagement, and performance across the board. Beyond their strategic capability, they’re simply wonderful people to work with. I would highly recommend their services; they are thoughtful by name and by nature.”
— Kat Dey, Co-Founder & CEO, Ettitude
