Author: admin

I design anything from Meta & Google ads to email campaigns to social media content, across formats from static to motion—concepting and crafting creative that reflects each client’s brand identity.

 What does a typical week look like for you as Thoughtful’s Digital Designer: 
I’m constantly switching between clients, which keeps my creative brain active and inspired as I get to work across a wide range of aesthetics and brand identities. I work collaboratively with our account managers to ensure what I’m designing is aligned with the strategy. A typical week could look like designing fresh email templates for a long-term client in the morning, concepting and building creative for a new business pitch in the afternoon, then jumping into new collection campaigns for another client—all in a day’s work. The next day might be spent editing social media videos, creating EOFY sale ads, and collaborating with the design team to brainstorm fresh, on-trend ideas for our clients. Each day is so so different, with the wide range of client work we are lucky to have!

What did you study or how did you get into the role:
I studied a double degree at UTS—a Bachelor of Design in Visual Communication and a Bachelor of Creative Intelligence and Innovation. In my penultimate year, I completed a three-week creative internship at a startup called “Hey You” as part of my course, working under their marketing team. After the internship wrapped, the Head of Marketing mentioned he was impressed with my work and recommended a place he thought would be a great fit for me to grow my design skills—The Thoughtful Agency (where his wife happened to work!). Thanks to that connection, I reached out to the Creative Lead at Thoughtful to ask about any internship or work experience opportunities. A few months later, during my final year of uni, I started interning there as a graphic design intern. After three months, I moved into a part-time junior designer role, eventually transitioned to a full-time junior designer role, and now I’m here as a Digital Designer.

What does success in the role look like? Client results / growth etc
Success in my role looks like a few things. It could be as simple as receiving a compliment from the client regarding the creative I’ve sent through, or coming up with new ideas that elevate their brand. I am encouraged to hear when an ad creative I’ve increased engagement for the brand, or an email boosted clicks, or a social post brought more people to become aware of their brand and story! It’s also a mix of working collaboratively with the design team and account managers, being able to switch between different client aesthetics while still delivering cohesive, on-brand creative. And of course, continuing to grow in my design skills, solving creative challenges, and learning new things along the way.