Affiliate Marketing Agency Australia

The Affiliate Marketing Agency For Fashion & Lifestyle Brands

Looking to leverage a network of high-quality brand’s existing audiences to generate sales across their platforms? An affiliate marketing agency like The Thoughtful Agency can help! We work closely with a range of fashion & lifestyle-focused affiliate marketing partners to drive sales and get your brand in front of strategically targeted audiences. From Qantas, American Express, Honey, LTK (rewardStyle) to influencers at the top of their game and their niches, we help your brand form lasting, relevant and creative partnerships.

What is Affiliate Marketing & How It Works

​​Affiliate marketing is a performance-based marketing channel where brands pay their affiliate partners a commission on sales generated through the partners site or platform. It is effective at driving brand awareness, keeping shoppers engaged throughout the sales funnel, and most importantly increasing online sales. The best part about engaging with this channel? You only pay when it performs.

AN AFFILIATE MARKETING AGENCY – THE THOUGHTFUL WAY

The right partnerships are essential to a high performing affiliate strategy. We work closely with you to understand your business and your target consumer. We assist in selecting the right affiliate partners from our extensive network and set rates that deliver high return on investment to create a powerful campaign. Afterall, it isn’t about getting your brand in front of as many people as possible. But in front of the right type of people who are likely to convert, purchase and become loyal customers. As a full service affiliate marketing agency, we assist with crafting bespoke affiliate plans and also look after maintaining relationships with affiliate partners.

Our expert affiliate marketing team also collaborates with your marketing team to align with your brand’s key marketing events. Considering collection launches, sales events and participation in eCommerce shopping events (i.e. Afterpay Day, Vogue Online Shopping Night, Click Frenzy, Black Friday and Cyber Monday) ensures that we amplify sales and existing marketing efforts via the affiliate channel.

A Full Service Affiliate Marketing Management Agency Taking Care Of All Your Affiliate Marketing Needs

These are the different type of affiliate partners your brand can partner with:

Loyalty Programs

Loyalty programs and card linked offers, such as American Express & Shopback are a hugely profitable, growth area in the affiliate space.

Card Link Offers

Credit card linked offers are an innovative way to acquire new customers, increase basket size and improve customer loyalty. Card linked offers provide high levels of personalisation, allowing you to target card holders who have purchased from you, or from other adjacent brands.

LTK and Commission Influencer Programs

LTK (rewardStyle) is a global technology platform founded in 2011 that allows creators to create content that is shoppable through deep commissionable links.

Content & Paid Placements

Rakuten now features enhanced functionality allowing you to manage, track and monitor organic and paid placements directly in the platform. This interface gives us metrics on the performance of a variety of affiliate investments including home page placements, social media posts, email newsletter sponsorships and custom packages supporting holiday and retail shopping events across publications and titles including Vogue, Pedestrian TV, Sydney Morning Herald & Who What Wear. 

Affiliate Only Sales Events

The bread and butter of any good affiliate program is utilising the channel to maximise your ability to clear high stock on hand items or old season stock. One of the most effective ways to do this is via affiliate-only, ‘always on’ sale events. Moving stock into a hidden page on-site, reducing prices on these styles and pushing out to key coupon/discount publishers has proved an effective way to move stock while not devaluing a brand.

Coupon & Discount Focus Sites

A substantial volume of affiliate channel revenue comes from the deal and coupon sites. eg. Honey – this is where the consumer eye balls are: brands simply provide their baseline 5% offer to be competitive and acquire new customers who are seeking the always on codes to shop full price items. Further opportunities include exclusive discount codes encouraging members to purchase with confidence that they’ve secured good value through our partnership

Interested In Working With Us?

We love seeing fashion & lifestyle brands thrive online. We’d be so pleased to hear from you and how we can help your brand grow in the affiliate marketing space. Get in touch via the Contact Us page and a member of our friendly team will reach out for a complimentary Discovery Call.

FAQs

An affiliate marketing agency taps into their extensive network of publisher partners – from social media influencers, premium brand’s loyalty programs to facilitate creative partnerships for clients. Working with an agency ensures that a comprehensive affiliate marketing strategy is put forward based on your business’s needs and goals.

We live and breathe fashion & lifestyle. And we love working with amazing brands to accelerate their digital marketing performance. We approach affiliate marketing with a custom approach and take the time to understand your brand and target market. This allows us to tap into our affiliate partners extensive network to put your brand in front of the right audiences.

First, we undergo a comprehensive onboarding process where we align with your business goals, brand and buyer personas. We then collaborate with affiliate marketing platform Rakuten as a preferred agency partner and tap into an extensive network of publisher sites. If you are interested in exploring affiliate marketing opportunities with The Thoughtful Agency, please get in touch here.

Get in touch with us.

We work with fashion and lifestyle businesses who are looking for expert advice on how to master their e‑commerce growth.

We would love to hear about how we can help you – fill out the form and we’ll be in touch with you soon!