Who we are

why so thoughtful?

We’re a market leading e-commerce growth partner and digital agency for Australian fashion, streetwear and swimwear brands.

We work with brands at the intersection of e-commerce, tech, digital advertising and brand expansion. Our core purpose is to act as the premium strategic growth partner for brand owners, founders and entrepreneurs looking to scale their online business. Together we amplify revenue, customer base and success with global penetration into the USA and other key markets.

Who We Are

Our superpower? Our people.

    Thoughtful is a team of 15 passionate digital and e-commerce experts based in Sydney, Australia. Check us out.

    Prav De Silva

    Founder and Chief Growth Officer

    Rev De Silva

    Managing Director

    Hayley Dickey

    Client Services Director

    Rich Penny

    Head of Brand Partnerships

    Sam De Kauwe


    Sophie Chugg

    Senior Graphic Design Manager

    JD Hayward

    UI / UX Design & Development

    Akila Amaratunga

    Senior Account Manager + Growth Specialist

    Anita Saggin

    Senior Graphic Design Manager

    Lachie Dowding

    Performance Lead

    Tiarne Campiao

    Account Executive

    Luke Turner

    Paid Social Lead

    Jacquie Fennell

    Account Manager