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Digital Performance Marketing Agency for fashion, beauty & lifestyle brands

Digital Performance
Marketing Agency
for fashion, beauty &
lifestyle brands
.

THOUGHTFUL MINDS CONNECT PRESENTS

THE NEW ERA
OF CREATIVE
WITH CREATORS

Thoughtful is a digital performance growth partner with over a decade of experience, trusted by founder-led, premium brands and omni-channel retailers. We blend performance and brand building across Meta, Google, Affiliate, CRM and the future of search, balancing paid and organic to acquire customers, lift retention and grow LTV for profitable e-commerce businesses.
CLIENTS
Ksubi
Ksubi
Henne
Henne
Mode Mischief
Mode Mischief
Who is Elijah
Who is Elijah
Onitsuka Tiger
Onitsuka Tiger
House of Kennedy
House of Kennedy
Jurlique
Jurlique
Rodd & Gunn
Rodd & Gunn
Triangl
Triangl
St Agni
St Agni
Red Balloon
Red Balloon
The Collagen Co
The Collagen Co
Ksubi
Ksubi
Jurlique
Jurlique
Henne
Henne
Rodd & Gunn
Rodd & Gunn
Mode Mischief
Mode Mischief
Triangl
Triangl
Who is Elijah
Who is Elijah
St Agni
St Agni
Onitsuka Tiger
Onitsuka Tiger
Red Balloon
Red Balloon
House of Kennedy
House of Kennedy
The Collagen Co
The Collagen Co

Meta Partner
Google Partner Premier 2026
Klaviyo K:Partners Platinum
Affiliate
Impact
Shopify
Yotpo Select Partner

Client Testimonials  

The Thoughtful Agency commenced working with us in August 2024 with a focus on growing our new customers by scaling ad spend and driving digital reach. Thoughtful’s strategic and executional expertise on Meta and Google ads helped us to scale spend by closely monitoring nCac and product insights. This partnership has delivered to our growth targets, and we look forward to continuing to partner with Thoughtful to assist with our domestic and international growth plans.

— Charlie Ring Commercial Director, HENNE

We’ve finally found the perfect agency partner in The Thoughtful Agency. Their team takes the time to truly understand our brand, our business, and our goals. In a challenging retail environment, they’ve been instrumental in driving new customer acquisition and eCommerce market growth, while maintaining a strong focus on delivering account efficiencies across our paid performance channels. Their strategic approach across affiliate marketing, paid social, and paid search has made a real impact for Jurlique.

– Pamela Ablaza E-Commerce & Digital Marketing Manager, Jurlique

Since moving Ksubi to The Thoughtful agency 18 months ago we have seen significant online growth. Thoughtful has successfully married our raw content with their processes around digital performance advertising to give us clear transparent results. We continue to develop new channels and strategies to exceed market performance and expand Ksubi’s global ecommerce business.

– Craig King, CEO of Ksubi

Thoughtful has helped us reshape our affiliate strategy in ways we never thought possible. We’ve seen tremendous growth, but more importantly, we’ve built a program and partnership that truly reflects our brand’s values. We’re looking forward to continuing our partnership with Thoughtful and seeing where we can go next.

- Aaron Langer CEO, Arms Of Eve

Our Services.

We specialise in scaling e‑commerce through data, technology and creative performance, especially for fashion and lifestyle brands. As an ecommerce performance marketing agency, we join the dots between channel execution and brand growth.

  • Revenue & Growth Strategy
  • Paid Social
  • Google PPC
  • Affiliate & Partnership Marketing
  • E-mail CRM Segmentation + Automation
  • Digital Design
  • Web Development
  • First Party Data
  • SEO

Jewellery Case Studies.

Meet Our Team.

The Thoughtful Agency is built around a team and culture where every member is empowered to excel, and their expertise is recognised.

Unlike many agencies where junior team members handle the majority of work and access to leadership is limited, at Thoughtful, our founders and senior leaders are deeply involved in every project.

Prav de Silva, our Chief Growth Officer, drives strategic direction and client success, while Rev de Silva, our Managing Director, ensures operational excellence and creative innovation. Together, they lead a team of specialists with cross-disciplinary expertise to deliver outstanding results for ambitious, founder-led brands.

Perform Retail is a strategic consultancy offering of Thoughtful which partners with brand owners and their leadership teams to drive transformation, scale and profitability with a laser focus on product and channel strategy, margin growth and future demand planning

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