Fashion & Lifestyle eCommerce Digital Performance Marketing Agency

Thoughtfully delivering e‑commerce growth and performance marketing for your brand

E-commerce Growth, Digital Advertising, Brand Performance

E-commerce GrowthDigital AdvertisingBrand Performance

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Thoughtful hosted it’s second annual Thoughtful Minds Connect event at Restaurant Hubert, bringing together the brightest minds of e-commerce alongside industry leaders for a series of panel discussions, networking and collaboration focussed on e-commerce growth.

Watch the highlights from the event

Brands we partner with:

Kookai Brand
Ecoya brand
Posse brand
Ksubi brand
Shona joy
Faithfull the brand
Palour X
st agni brand

Why so


Our expertise lies in scaling e‑commerce business models through data, technology, digital advertising and brand performance for market-leading fashion and lifestyle brands.

Thoughtful deploys the latest data, trends and tactics to help brands realise their full potential through e-commerce growth.

We work closely with brand owners, boards, shareholders and heads of digital to define revenue targets, set KPIs for performance channels and design a digital road map that includes acquisition and retention strategy.

With the agreement of all stakeholders, Thoughtful executes this strategy across performance marketing channels, using a data-first approach that understands a customer’s purchase behaviour. These insights can then help to personalise the different stages of the consumer’s journey with your brand.

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Social advertising is a powerful tool to showcase your brand to new consumers and retain existing customers. As a Facebook/Meta Agency partner, Thoughtful is your trusted advocate for all things social.

Our social ad strategy is designed to meet your business objectives and key KPIs of monthly sessions, ROI, last-click ROI, retention and new customer acquisitions. We achieve this by executing a full funnel campaign optimisation for your brand.

A core focus of our optimisation is improving the brand experience through ad creative and audience targeting via first party data at each stage of the funnel.

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As Google Partners our Google PPC (Pay Per Click) team works closely with paid social channel leads to develop a PPC plan that aligns with your brand’s performance marketing strategy.

To ensure exceptional results, we capture consumer search intent with targeted campaigns covering branded search, non-branded search, shopping campaigns, display and YouTube search.

Our Google PPC team then executes on campaign management and optimisation, while also sharing insights with your team on the growing capabilities of this channel.

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Affiliate and partnership marketing is a performance-based marketing channel wherein digital marketers pay their publisher partners based on performance. This activity is proven to drive strong brand awareness by ensuring shoppers are engaged throughout the sales funnel.

Thoughtful is a Rakuten Advertising Platinum Agency partner and the first in the Asia-Pacific region. We are ideally positioned to build a global affiliate marketing growth strategy for your brand.

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As a valued Klaviyo partner, Thoughtful provides tailored email/CRM consultancy to clients, with a focus on segmentation, creation of flows and automation and best practice Klaviyo account set-up.

The Thoughtful Agency is featured alongside world-leading agencies in the Klaviyo partner directory and recognised globally for our work as a gold level partner. We work in close consultation with brands to align email marketing opportunities with the most suitable product offerings.

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A brand’s digital touchpoints are its strongest branding opportunity. Thoughtful offers a holistic digital design service that includes social ad design, conversion-focused EDM design, website UX, Shopify Theme design and a complete digital branding refresh.

We work closely with all stakeholders to develop a clear and cohesive vision, while also conducting a detailed audit of existing brand platforms to inform the design plan.

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From minor customisations to full website builds, Thoughtful’s in-house developers are experts in developing both the front and back end of your digital presence.

We specialise in Shopify e-commerce and WordPress CMS builds, theme modifications and additions, including UX audits and implementation, integrations and plugin configuration. We assign a developer as your point-of-contact throughout the process to guarantee consistency of service.

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The Thoughtful Agencies First Party Data analysis offers a comprehensive analysis of businesses’ proprietary data from in-store and ecommerce sales. By aggregating and analyzing this data, including Recency, Frequency, and Monetization (RFM), valuable insights are gained to inform commercial digital strategies. The solution enables the creation of targeted campaigns for customer loyalty and retention, utilizing data-driven decision-making and personalized communications. Through the analysis, businesses receive strategic recommendations on increasing customer retention and revenue, improving the customer experience, and adopting a data-driven approach to decision making. The solution aims to unlock the full potential of proprietary data, helping businesses stay ahead of the competition and drive success and growth.

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As an eCommerce SEO agency, we specialise in helping fashion brands improve and scale their organic non-branded search presence across content creation, technical site health and off-site authority building. 

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Our Partners.

Our Partners.

Perform Retail partners with brand owners and leadership teams to provide them with the tools and insights to drive transformation, scale and profitability with a laser focus on product and channel strategy, margin growth and future demand planning.

Learn more about Perform Retail

We love our clients.

And our results say it all.

While every client is unique, we consistently exceed expectations.

“FAITHFULL engaged with The Thoughtful Agency to refine our digital advertising strategy. Thoughtful has since been the driving force behind our targeted ad strategy, email/CRM and affiliate marketing for the past two years. They have assisted us in navigating the balance between our underlying importance on brand DNA whilst steering our strategic revenue growth.”


“Our partnership with The Thoughtful Agency functions more as an extension of our team. Thoughtful play a key role in influencing the growth culture of our business beyond just performance marketing. They have a genuine interest in the development of all of our channels.”


“Since moving Ksubi to the Thoughtful agency 18 months ago we have seen significant online growth. Thoughtful has successfully married our raw content with their processes around digital performance advertising to give us clear transparent results. We continue to develop new channels and strategies to exceed market performance and expand Ksubi’s global ecommerce business.”


“Thoughtful is more than just an agency, the team’s perspective to build strategies to implement within our digital marketing is beyond what anyone else has done before. Thoughtful continues to add growth to our ever evolving business.”


The people

that make us thoughtful.

Thoughtful are a team of strategists, creative thinkers and digital e‑commerce experts based in Sydney, Australia.

Thoughtful Minds

Thoughtful Minds Webinar
Spotlight: Affiliate

Check out our first installment of our Thoughtful Minds Webinar series, featuring a spotlight on Affiliate. We had a lot of fun speaking to Afterpay, Skimlinks, and Honey Paypal, as we delved into understanding their audiences, exploring what’s currently resonating on these platforms, and much more. Check out the full conversation here.

Thoughtful Minds Connect 2024 panel

Inside the DTC Worlds of TRIANGL and CEE CLEAR, featuring panel speakers Jaynee Wehbe, Morgan Tait, Kat Moses and Jeremy Singh

Get in touch with us.

We work with fashion and lifestyle businesses who are looking for expert advice on how to master their e‑commerce growth.

We would love to hear about how we can help you – fill out the form and we’ll be in touch with you soon!